Our Story

From our farm in the Staffordshire Moorlands, babygiftbundle was created by myself (Charlotte) and my boyfriend Joe. Our story began when my sister had her first baby, and was inundated with many duplicated and undesired gifts. This was something my mum could certainly identify with after having her four children. More repeated gifts arrived on birthdays and at Christmas, which her baby would also soon outgrow.

With the help of my family, the idea behind babygiftbundle was then born. Our vision was to create a unique and personal gift experience, that would allow parents to choose what they needed as their baby grows. We loved the idea of monthly gifts. Even more, however, we loved the idea of parents being able to choose gifts they truly want each month.

We feel passionately about only stocking beautifully made, ethical products. Therefore, we have selected only organic baby clothing, and have paired them with cute and carefully sourced fair-trade/handmade soft toys.

Meet the Team

babygiftbundle team member


'Mover and Shaker'

Finally (and slightly reluctantly) returned from living in sunny Australia, my big incentives being to be reunited with my family and to pursue my dream of starting babygiftbundle.

babygiftbundle team member


'Boyfriend & Joint Founder'

Mainly ornamental, but his positive outlook and sense of humour makes him a great addition to family business meetings.

babygiftbundle team member


'Sister and Self-appointed Product Tester'

Happily steals items for her children George and Matilda for ‘testing and market research purposes’. She claims that if our gifts can survive the extreme road testing of their active outdoor lives, they can survive anything (no complaints yet!).

babygiftbundle team member


'Mum and Chief Worrier'

Brings in great ideas and the granny factor – very bossy! Struggles to fit in meetings with her busy retired social life.

babygiftbundle team member


'Dad and Involuntary Delivery Collector'

Enjoys moaning about constant deliveries and falling over mountains of stock – good thing he loves me!

babygiftbundle team member


'The Distraction'